Chairman & CEO
The Northstar Companies
Leads the Northstar platform across hospitality management and advisory, home services, technology-enabled operations and strategic business development.
Marty McDaniel, CHAExperience
Nearly four decades.
Very little autopilot.
From property-level operations through enterprise leadership, development, repositioning and divestiture.
Founder, President & CEO
LightHouse Hotels & Resorts
Built and led a multi-property hotel platform; delivered a four-year portfolio RevPAR index averaging 137%, oversaw $11M in renovations and successfully divested owned assets.
President & CEO
Resort Development Funding
Built a resort management company from the ground up, scaling to 2,000 rental units, 3,800 HOA-managed units and more than $40M in annual revenue.
GM, VP & Director of Operations
Royal American Hospitality
Helped transform a legacy Gulf-front hotel collection into a hybrid hotel, condo and association-management platform, growing annual revenue beyond $33M.
General Manager & Regional VP
Sands Resorts · Tollman Hundley Hotels
Led a 900+ unit oceanfront resort and later oversaw as many as 16 hotels across six states, spanning independent, full-service and select-service assets.
Operating Foundation
Sands Resorts
Advanced through food & beverage, sales, front office, housekeeping, engineering and central reservations—building an operator’s perspective from the ground up.
Depth of experience
From “looks fine” to what’s actually happening.
From early diligence to stabilization, repositioning and divestiture, Marty brings direct operating experience to decisions where the stakes are high and the explanations are getting suspiciously long.
01Hotel & resort operations02Turnarounds & transitions03Revenue & asset performance04Development & pre-opening05Renovations & PIPs06Condo-hotels & vacation rentals07HOA & association management08Lender and investor advisory