Marty McDaniel, CHABoard leadership
An operator’s perspective belongs in the boardroom.
Practical governance and disciplined oversight grounded in nearly four decades of executive decision-making.
Governance value
Strategy that survives contact with operations.
Marty McDaniel brings executive leadership across hospitality, real estate, development and complex operating platforms. His experience includes building companies, overseeing multi-property portfolios, managing through turnarounds and transitions, directing capital projects, protecting stakeholder value and translating strategy into measurable operating performance.
He is particularly suited for growth-stage, privately held, family-owned and emerging public companies seeking practical governance, disciplined oversight and an experienced operator who understands both the asset and the people responsible for its performance.
Boardroom contribution
- Enterprise growth and operating strategy
- Hospitality, lodging and real-estate operations
- Turnarounds, restructurings and special situations
- Revenue strategy and financial performance
- Capital planning, renovations and development
- Risk identification and organizational accountability
- Founder and family-business transitions
- Customer experience and brand positioning
- Technology-enabled operating platforms
- Executive leadership, succession and compensation
Committee alignment
- Operations & Strategy
- Finance & Investment
- Audit & Risk
- Compensation & Human Capital
- Development & Capital Projects
A decade of service on the Bay County Tourist Development Council, including two terms as chairman, combined with nearly four decades of executive and fiduciary decision-making across privately held operating businesses.